Instead of adding new items to an existing menu, restaurant owners would rather launch a different brand and build a new customer base. The cloud kitchen business is a potentially profitable restaurant idea, but it takes a lot of effort to succeed. Take a closer look at what it requires to operate and manage a commissary kitchen restaurant.
Order Taking Process
Since most orders are placed online, a cloud kitchen point of sale (POS) is essential. With cloud kitchens, orders can be taken via several channels, including online food aggregators, business websites, and phones. Each online food aggregator provides an individual tablet for order-taking purposes. Some prefer for the orders to be taken over the phone.
Understanding the Order Processing
Orders placed in a cloud kitchen are processed as usual. The only difference is that each order can be from a different brand. The solution for possible mixups is to have separate chefs for each brand or independent kitchen facilities for each brand under the same chef. Orders are shown on the ‘Kitchen Display System’ once approved. The chef can then mark the item as ‘done’ and send it for packaging. Next, the packaging team packs the order and sends it to the Delivery Station.
Hire The Best Employees
Without a dine-in or take-out option, a cloud kitchen requires a highly experienced cooking staff. Your food is the only thing the consumer sees, so it must be perfect. So it’s critical to hire cooks for your dark kitchen ideas who can plan and execute menus efficiently.
One chef may prepare food for multiple brands in a cloud kitchen, or different chefs may be assigned to each. Two to three cooks and a few assistants can efficiently run a cloud kitchen. All other staff is optional, except for delivery drivers and kitchen assistants.
Marketing Your Cloud Kitchen
Marketing for a cloud kitchen is considerably different from a traditional restaurant because there is no physical outlet. A cloud kitchen has no way for customers to walk in, so visibility is not an option.
You’ll need a strong marketing and branding strategy to make up for this. You need to have an online presence or make use of third-party partnerships. Also, use digital marketing strategies and don’t forget the traditional way, like distributing flyers and pamphlets.
Start Your Cloud Kitchen Today!
Cloud kitchens are the next big thing in the restaurant industry, given how quickly it is booming. They bring the idea of serving excellent food and alleviating the difficulties of costly leasing and investment expenses.